Yes, the circulation at daily newspapers
across the country continues to decline, but
they still wield great influence. For its
April 19 real estate auction,
NRC Realty
Advisors started its paid
advertising on March 7, 2008. On March 23,
the Detroit Free Press used information from
our news release in an article on the front
page of its real estate section. As of
March 26, the targeted page of their website
had been visited 44,267 times, of which
23,140 visits (50%) occurred on the day of
the newspaper story. HKO
Media wanted to raise awareness of its
20 years of successful film and video work
and the storytelling consulting services of
founder/president Harvey Ovshinsky. We gave
the story to Crain's Detroit Business first,
resulting in this
3/31/08
feature.
We find we write fewer
news releases these days and lots more
pitches. Editors and reporters can get the
basic information from our clients'
websites. We use our knowledge and skill to
craft several story angles that will appeal
to their readers, listeners and viewers. A
pitch may be just a few sentences, but it
can take as much time to write as a news
release, because every word is important.
